One of the most common questions that new franchisors ask is "What are the most common mistakes new franchisors make?"
Patrick Maslyn will be the guest speaker at the Chesterfield County Economic Development Administration's Small Business Education & Opportunity Lunch & Learn series.
I’ve seen a lot of new franchise systems fail. In almost every case, their underlying businesses were wildly successful, with a well-identified market and solid revenues. Their owners and management teams were typically motivated, dynamic people. Their brands were strong and their marketing proven and effective.
What went wrong?
If you pick up any franchise agreement and skim to the section where it discusses termination, I’d bet my left arm that you’ll find a long list of franchisee defaults that can result in termination by the franchisor. And, if the franchise agreement mentions the franchisee’s right to terminate at all, it is probably limited to one quick paragraph.
“Outrageous!” you might say. “One-sided!” you say.